Since 2008, the Department of Educational Programs and Communication of the Directorate of Museums designs and implements the nationwide communication campaign Environment and Culture. The aim of the communication campaign is to promote the natural and cultural wealth of the country and sensitize the citizens for its protection.
The promotion of the diachronic bond between the four elements of nature and human thought and creativity constitutes the core of the campaign. In the first two years, thematic actions with the general title “The Tree of Life through Four Seasons” were carried out throughout Greece. In 2010-2011, the campaign “Myriads of Water Voices” was dedicated to the enticing world of water, whereas in 2012 and 2016, the campaign “Flashing Fire, Source of All Arts – Glorious Stories of Fire” promoted the multi-faceted nature of fire. In 2017-2018, the cycle of presentations of the four elements of nature concludes with the promotion of the theme “Αir”. Air is a basic constituent of atmosphere and it is, therefore, a structural element of nature and life itself. In ancient Greek philosophy, air whose movement generates the winds is one of the fundamental cosmogonic elements. “Wind’s Breath” affects human life decisively, as the winds influence everyday life, cult, the arts, sciences and technology directly or indirectly.
